WebMar 20, 2024 · I'm a student I'm an educator Digital Marketing, 8th edition Published by Pearson (March 20th 2024) - Copyright © 2024 Dave Chaffey Fiona Ellis-Chadwick Loughborough University eTextbook £37.49 Print £59.99 eTextbook £37.49 Buy now Instant access ISBN-13: 9781292401003 Digital Marketing Published 2024 Need help? Get in … WebSep 13, 2024 · People – This variable is about the how the organisation delivers service to customers during all types of interactions with those customers (Chaffey & Ellis-Chadwick 2024, p220). Process – The process variable is the methods and procedures a company undertakes to achieve marketing functions (Chaffey & Ellis-Chadwick 2024, p223).
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